Building your brand is one thing, but getting it to a wider audience is another. Of course, brand awareness does not simply mean existing. Rather, awareness is about getting noticed by your potential customers. With this in mind, you might be wondering, why is brand awareness important?
In short, this aspect of marketing is vital to your company because it means gaining the attention of your target audience and earning their trust to become a reliable, credible, and lucrative brand. In other words, it means becoming known in your market and trusted by your customers or clients.
Needless to say, this is no easy feat. This can include everything from establishing your company as a thought leader in your field to building lasting partnerships. These partnerships help generate exposure, which could potentially introduce new customers to your business.
Read on to learn more about why brand awareness is important to both big and small businesses alike.
Why is Brand Awareness Important?
Getting higher brand recognition is one of the most important aspects of sales and marketing. Even if your product or service is exceptional, if no one knows about it, it won’t sell.
The majority of your brand awareness will come if the product or service is good, but some of it will also come from your marketing campaigns. Ultimately, a company and its products or services can only be as successful as its marketability.
What does all this jargon mean? Simply put, the definition of brand awareness is how familiar a brand is to consumers. Equally, the consumers must also be able to differentiate a brand from other brands of the same kind.
Essentially, if you want to increase your ability to sell your products or services, you need to increase your brand awareness.
The first reason why awareness of your brand is important is that it will help to gain a customer base. It’s no secret that high brand awareness can build brand loyalty. This loyalty is gained through brand trust. Combine all these factors and you can increase consumer spending.
Plus, if consumers are loyal to your brand, they will likely have repeat purchases of your products and services. When this happens, you’ll know that your brand has become the top of mind product or service for your loyal consumers.
The second reason why brand awareness is important is that it gives you a competitive advantage over the rest of the competition. Particularly, it gives you the tools necessary to be ahead of other companies that are trying to go into the same market as you. Brand awareness can also help your business to expand into new markets.
When brands advertise a new product, they are giving the consumer a preview of what to expect from their roster; therefore, increasing brand awareness.
At the end of the day, building brand awareness is an ongoing process that has many advantages for a company, but it can only be successful if it’s done properly.
Related: 15+ Brilliant Brand Awareness Advertising Examples
What can you do to Increase Brand Awareness?
A great way to increase brand awareness is to market products through your social media platforms. Social networks are an effective way to get into the minds of consumers through native ads and advertising campaigns. With paid advertising, when a user clicks on display ads, the social media platform will take that information and offer them similar products. In this way, your brand gets exposure to people who are most likely interested in the products or services you offer.
Naturally, exposure plays an important role in attracting new audiences. But this marketing tactic is not enough; you also need to provide your viewers with valuable information. This is what leads to more social shares and, ultimately, more exposure.
Many business owners also sponsor events to increase their viewers’ level of brand awareness for their company. These events sometimes include hiring a brand ambassador with an established follower list or viewership to attract more potential customers and possible purchases. Using an influencer marketing strategy like this is also an effective way to increase the level of brand awareness.
Of course, there are a plethora of marketing strategies that can further your reach with your target market. Shelten, LLC can help you create a marketing strategy to increase your brand awareness. Click here for a free consultation!
Related: The Best Social Media Trivia Questions – Quiz with Answers
Shelten, LLC — A Brand Awareness Company
As previously mentioned, Shelten, LLC is a brand awareness company located in Washington state that has helped countless B2B and B2C companies all over the U.S. Our team of experts is very well-versed in social media marketing, email marketing, blogging, and social platform management, to name a few.
Because of our experience in brand awareness, we also teach digital classes on reputation management and communication.
At Shelten, LLC, we work together with your team so we can make sure that your brand is positioned properly within your market. Click here to get in touch with us for a free consultation and let us know how we can help your brand reach great heights!
Related: Why Shelten, LLC is One of the Best Social Media Marketing Companies in Washington
Conclusion
It’s no surprise that brand awareness is the key to growing a successful business. Just take a look at how well-known products like Nike, Tylenol, and Starbucks flourished! This is because of high brand awareness which leads to high brand equity.
If this sounds like something your company needs, click here to book your free consultation and let Shelten, LLC help you with improving your equity in the market!
