What is social media marketing, and what can it do to help business owners? If you’re wondering how to use social media platforms to grow your business or reach your target audience and potential customers, you’re in the right place!
In this blog post, we’ll explain exactly what social media marketing is and its importance in today’s digital world.
What is Social Media Marketing (SMM)?
According to Investopedia, Social Media Marketing (SMM) is utilizing social media channels to develop a company’s brand, boost sales, and enhance website traffic.
Furthermore, SMM gives businesses a great way to interact with current consumers and attract new ones. Additionally, social media networks contain data analytics features specifically designed to help marketers monitor the effectiveness of their campaigns and find new opportunities for interaction.
Related: Are Facebook Ads Worth It?
Why Are Social Networks Important for Businesses?
The extraordinary power of social media is apparent in three key marketing areas—connection, interaction, and customer data.
First, social media sites allow businesses to connect with customers virtually. Also, social channels offer a staggering array of ways to reach your target market. For example, YouTube offers video content that allows your company to provide things like tutorials, product reviews, and video advertisements, while a Facebook page provides a way for your company to build an audience or community through microblogging.
These different platforms offer both social media users and businesses countless opportunities to get in touch with each other. This makes it easier for companies to sell their services or products to a wider audience who need them.
Second, businesses can take advantage of free advertising opportunities via electronic word-of-mouth referrals between existing and future customers by leveraging the dynamic nature of social media interaction, whether through direct dialogue or through passive engagement such as “liking.”
Because these interactions occur on a social platform, the interactions become measurable for companies since there are built-in social media analytics in most, if not all, platforms.
Finally, customer data is another priceless resource that a well-designed social media marketing plan offers to improve business outcomes.
In essence, SMM solutions gather consumer data and transform this gold into practical market analysis or even use the data for crowdsourcing new strategies.
How Can SMM Get My Brand Customers?
Make no mistake—social media marketing (SMM) is a very effective way to reach potential customers and build brand awareness.
Through platforms like Facebook and Instagram, businesses can create content that resonates with their target audience and encourages them to take action. Additionally, SMM gives businesses the opportunity to connect directly with their customers, respond to any inquiries or comments, and build relationships that generate loyalty. Furthermore, SMM allows businesses to target people in specific regions or who have certain interests or characteristics, making it easier to find the right people for your business’s services or product offerings.
As such, SMM can be an invaluable tool for any business looking for new customers and increased engagement.
Related: The 10 Best Branding Books
So, there you have it: a crash course in SMM. You should now have a better understanding of what is social media marketing and its impact and importance to your brand.
Of course, this just scratches the surface—but it’s a great place to start! If you’re still feeling unsure or have questions about how to get started with SMM for your business, Shelten, LLC is here to help.
As a brand awareness company, we specialize in SMM for B2B and B2C companies. We can help you grow your online presence and reach your target audiences by taking your company’s brand awareness to new heights.
Social Media Marketing (SMM): What It Is, How It Works, Pros and Cons from Investopedia