Are you looking for ways to improve your social media marketing plan? Whether you’re a small business owner or a freelancing service provider, these 10+ social media tips for service-based businesses will help you reach more customers and grow your business.
By using social media platforms like Facebook, Twitter, and Instagram, you can connect with more people in your target market and drive traffic to your website or storefront.
So, what are you waiting for? Start using these tips today!
Tip 1: Target the Right Audience
Many service-based businesses use paid advertising platforms to reach their potential customers because paid ads are a great place to showcase new products that lead to your website. Plus, paid ads allow you to target people who match the demographics of your target audience, which increases the chances that the right people will see your advertisement. This method allows you the opportunity for more exposure than using traditional methods like television commercials, which can be costly both time-wise as well as money-wise if they fail at reaching the right people.
Tip 2: Drive Traffic to Your Website or Social Media Channels
It’s no secret that business owners can reach more potential clients or customers when they have more traffic on their website or social profiles. There are many ways to do this, including organic social media marketing, search engine optimization (SEO), and using pay per click (PPC) advertising. Usually, the more times a brand has clicks on their website links, the more likely they are to increase their sales.
Tip 3: Create Engaging Content
Keep your audience engaged with your brand by giving them content in an interesting and easy-to-read manner. For example, if you offer services such as grocery delivery or heater installations, you can share photos of work done along with client testimonials from satisfied customers who have used your services before.
Your content strategy should vary with different types of media such as photos, short videos, website links, and blog posts. These different ways of showcasing content can give your audience valuable information that will help them feel connected to your brand and more likely to choose your company when they need your service.
Tip 4: Generate Leads
Lead generation is an important part of growing your business. Luckily, several tools out there today make it easy to collect prospects’ information and nurture them until they’re ready to make a purchase. A great way to generate leads is through email promotions, social networks, and social referrals.
Tip 5: Use the Necessary Tools
The key to successfully using social media for business is working with the right tools. This will help you automate or simplify much of your work so that it’s easier than ever before!
For starters, you can use a content calendar that can help you with scheduling your video content or social media posts. You can also make use of social media analytics to measure your engagement. Plus, there are loads of free and paid tools available at your disposal. The most important thing is to learn how to use each tool efficiently and effectively.
Tip 6: Build a Community
Building a community of passionate followers isn’t easy, but it’s absolutely worth the work. If you want to create an engaging space for your business where customers feel like they belong and can share their thoughts on social media accounts, then make sure you’re doing outreach and engagement in addition to content creation.
One of the best ways to build and maintain a community is to allow your viewers to leave comments, suggestions, and recommendations and to respond to them to keep a dialogue going. Of course, make sure you always get back to them if they have inquiries, issues, or concerns.
Related: Why is Brand Awareness Important?
Tip 7: Monitor Your Engagements
Similarly, the best way to increase your content’s engagement is by monitoring the feedback that you receive from followers and by engaging back with them in a way that works with your audience. Plus, it’s always a great idea to watch your analytics, make the necessary adjustments, and find new ways of engaging with them on their preferred platform(s).
Tip 8: Test Your Strategies
Testing different methods will always be a great way to find out what works and what doesn’t when you’re implementing your social media strategy. With A/B comparisons over time, you can gain valuable insights that will allow you to fine-tune your efforts and improve results in the long run.
Tip 9: Use Visual Content
Most people who use social channels are highly visual. Aside from creating quality content, don’t forget that visual content tends to perform best—especially videos. To really increase engagement on your social channels, try posting a live video of your service.
Tip 10: Share Useful Resources
Like we mentioned earlier, it’s extremely important to share valuable content with your followers. If your content isn’t perceived as useful, people won’t see a reason to follow you or interact with your posts. Useful resources you can share include how-to’s, DIYs, instructional content, news articles, and tips and tricks.
Tip 11: Create Partnerships
Co-branding is a fantastic marketing approach where two brands work together on social media to grow their companies. For example, if you’re running a spa, you can partner with brands that offer spa essentials like candles and oils to share each other’s content and promote each other on social media.
Tip 12: Get Help!
Never hesitate to ask for help from the right people who can help you with social media. Shelten, LLC is here to help you grow your brand’s online presence by using strategic brand awareness tactics and the right content.
If you’re a service-based business, social media is a powerful tool that can be used to reach new customers and grow your brand.
But, it can definitely be tricky to know where to start. That’s why we put together this list of 10+ social media tips for service-based businesses. We want to help you get the most out of your social media marketing so you can focus on what you do best—serving your clients!
Have you tried any of these tips? What worked (or didn’t work) for you? Let us know in the comments below.
And if you need help getting started, don’t hesitate to book a free consultation with us.
We would love to chat with you about your social media strategy and how we can help take your business to the next level!