As a real estate agent, you know that posting on social media platforms is a must-do. But are you using social networks to their full potential? Check out these social media tips for real estate agents to help you get the most out of your social media marketing efforts.
With the right tools and strategies in place, you’ll be able to reach more potential clients and close more sales. Ready? Let’s dive in!
Tip 1: Plan Your Social Media Strategy
Yes, we know this sounds obvious, but have you actually considered a plan? Social media is a great place to find potential buyers for real estate businesses. However, in today’s online world it’s simply not enough to just post away whenever you feel like it and without a care. Take time to consider the following questions:
Who are you?
What real estate listings do you promote? Are you selling or renting out commercial properties? First-time home buyers? Do you handle business accounts?
Who is your audience?
Are your potential purchasers: young professionals, veterans, or empty nesters?
What social media sites do your audience spend time on?
Do they spend more time on Facebook, LinkedIn, Twitter, YouTube, or Twitter?
What social media networks will you use?
We recommend being present on all social media networks, and spending most of your effort on the one platform that your target audience spends the most time on. It’s important to make sure each social media platform you use is set up with a business account, so you have access to data and analytics that personal accounts don’t have.If you already have a business website, we also recommend you link your social media accounts
What content will you post?
Social media content is crucial in getting engagement on your chosen platform. A few ideas for content you could post across your channels are property searches, tips on home buying, or blog posts about the real estate industry. If you don’t have the time or patience to learn how to create a content strategy or how to consistently post social media content that your audience actually wants to read, click here to book your free consultation with Shelten, LLC. This brand awareness company takes all of the hassle out of having a strong social media presence for your real estate business.
How often will you post?
A great way to retain an audience is through scheduled posting. Can they expect a daily, weekly, or monthly update from you? If you don’t have time to maintain any sort of schedule for your social media strategy, you can book a free consultation here with a brand awareness company that will take care of it for you.
What’s your planned budget for your campaign?
Likewise, a better question to ask might be, do you even have a budget? It’s important to know how much you’re able to spend on your social media marketing before creating your plan. Your budget will determine your ability to further your marketing efforts with things like paid social media ads, working with influencers, or hiring a company to do your social media for you, like Shelten, LLC. However, no matter how you choose to go about social media marketing, it’s crucial you establish a long-term plan for your marketing strategy.
Tip 2: Branding Consistency
Your social media profiles are not just another place to post content whenever you want. Instead, they should be tailored specifically for each platform and communicate with your followers in creative ways that will keep them excited about what you’re doing on all fronts.
As such, make sure your branding is consistent across every bit of your business’ online presence, from logos to brand colors, right down through captions and hashtags. An effective way to be remembered by the people who view your content is through a consistent brand image.
Tip 3: Understanding Different Social Channels
There is no one-size-fits-all for all of the different social media accounts. Rather, each platform requires a unique approach. In other words, you’ll get more attention by customizing your posts and their images for each audience on Facebook, Instagram, Twitter, etc. rather than simply copying and pasting the same exact image and content across every channel.
All in all, as long as you have a strong social media presence with a way for your followers to easily contact you, social media is a wonderful place to find new clients and generate engagement that will eventually lead to more sales.
This popular social media platform can be used to update your followers with new listings, news in the local market, or links to your website or personal Facebook account. Also available on this platform are stories, reels, Facebook groups, and the ability to personally message (PM) potential clients.
This channel is one of the best ways to advertise through content like short videos, live videos of house tours, and other video content that will allow your audience to trust you to help them buy their dream home.
Since social media posts on Twitter are shorter than the other platforms, real estate professionals usually just post snippets of news on this platform. Typically, these articles will link back to a webpage or a place to book that client for a sales meeting.
LinkedIn is one of the best social media channels to showcase your professional resume and network with other professionals in your local area or your particular niche in real estate. Plus, if you’re a member of the National Association of Realtors (NAR), you can easily find other realtors on LinkedIn through your membership.
Since this channel is photo and video-heavy, this is a great platform to post any Insta-worthy locations or beautiful homes that might help attract your target market. Similarly, your Instagram page should highlight the reasons why home seekers would buy from you. If you find it too time-consuming to be present on all of these platforms, don’t forget that you can always hire a brand awareness professional agency like Shelten, LLC to establish your social media presence for you.
Tip 4: Communicate and Post Content!
Communication and engagement with social media users is the next step in establishing your real estate company’s online presence. Through your chosen channels, you can get the most engagement from your followers by posting at opportune times. To make it more personal and increase the chances of your post being shared, you can use @mentions to tag your clients after they give you permission.
Some examples of real estate content you could post to your accounts include market trends, local events, or any valuable information you can give on specific topics, such as tips for buying a house for the first time. Similarly, one of the most powerful things you can share are client testimonials or success stories.
Tip 5: Engage with Potential Customers
In relation to communicating, social media can give people a chance to send you direct messages in a convenient way for them if they have any inquiries. One approach to an effective real estate marketing strategy is to allow your viewers to ask you questions that you answer online. For instance, Facebook insights like polls can help with attracting engagement, plus it can tell you exactly what your followers want to learn from you. Successful real estate agents get the best results when they keep an open line of communication with their clients.
As a general rule, local clients typically prefer talking to business owners who care about what they have to say or take a moment to answer their questions. Plus, if your current clients are satisfied with how personalized your service is, they’re more likely to recommend you to future clients.
Tip 6: Do Virtual Staging or Livestream Open Houses
Doing virtual staging and live streaming your open houses is also an easy way to get customer engagement on your social media channels. These days, a lot of people simply don’t have time to go to the location in-person when they’re house searching. With this in mind, it might be a good business decision to make your next open house a virtual tour. After all, this is one of the best ways to get in touch with people who might not be available during your actual house tour.
Tip 7: Keep in Touch with Old and Current Clients
Every social media platform was built upon the premise of connecting people. To stay connected to your previous and current clients, make sure you’re staying active and engaging often. It might also be a good idea to occasionally slide into your previous and current clients’ DMs and ask about how they’re loving their new home. Make sure you’re always being your authentic self so you won’t simply be “the guy who sold us our house,” but rather a top-of-mind realtor who provides great service.
Tip 8: Use Available Tools
Multiple tools can help with improving your social media presence. For example, tools like SocialPilot and Buffer allow you to schedule posts in advance to save you time. There are also hashtag tools like Hashtagify and RiteTag that make hashtag research easier. Plus, you can check out software like G2 which specializes in user ratings and social data. Through tools like these, you can cut back the time you spend on your social media presence and assess how effective your campaigns are.
Tip 9: Get help from Social Media Marketing Experts
Of course, we certainly understand if you don’t have a lot of time to establish your social media accounts. That’s why there are social media managers who do this for businesses, like Shelten, LLC, a brand awareness company that specializes in social media marketing. Here at Shelten, LLC, we make sure your social media accounts are updated with relevant content every single day, so we can get your business on top of the market and keep you at the top of your customer’s minds. If you don’t know where to start or if you’re overwhelmed at the thought of cultivating a social media presence, click here to book a free consultation with Shelten, LLC.
Tip 10: Review and Analyze Metrics
When you have a business account on your social media platforms, you have access to performance metrics that can help you know about the following:
- What type of posts get the most engagement with your audience?
- What type of engagement do your followers usually do? Likes, comments, saves, or shares?
- Do they click your links to go to your website?
Even if your viewers are not interested in purchasing a home with you right away, their interest may increase over time.
Social media can be a powerful tool for real estate agents. By creating profiles on different platforms and actively engaging with potential and current clients, you can build trust and relationships that could lead to more sales.
Are you ready to take your social media game up a notch? Shelten, LLC is here to help!
We offer social media management services that will help you reach your target audience, connect with more leads, and drive more sales. Contact us today for a free consultation and to learn more about how we can help you grow your real estate business using social media!