News and Tips

As a small business owner or entrepreneur, you know that social media is essential for reaching the right customers and growing your business. But do you know how to create a social media marketing strategy that can attract potential customers? With so many platforms to choose from and new trends continuing to arise, it can […]

Creating a solid brand identity ensures your business stands out from the competition. Plus, knowing how to create a brand identity is the key to conveying who you are as an organization and what products and services you offer. Today, building a solid brand presence takes more than simply defining your target audience. It requires […]

Ready to level up your branding strategies? If so, look no further! Here’s 30 inspirational branding quotes from some of the greatest minds to help you get creative and inspired! Whether you’re a beginner marketer or an experienced veteran, these quotes will provide you with plenty of ideas for thinking about branding differently and making […]

Creating a strong and positive brand for your business is essential in today’s competitive market. Not only does it help boost recognition, but brand positioning also helps with customer loyalty by forming an emotional connection. So, why is brand positioning important? An effective brand positioning strategy can help your business become a market leader. Whether […]

For small and medium-sized businesses, it can sometimes feel like your business was started in a different lifetime. With so many changes happening over the years on the different social media sites, it’s important for business owners and digital marketers to stay on top of the current Twitter branding guidelines—especially if part of your marketing […]

Have you ever gone out of your way to visit a Starbucks because it’s the only place that can give you that top-shelf caffeine fix with the exact drink you like? Whether or not we realize it, Starbucks’ brand positioning is so effective that it has become an integral part of modern culture. So much […]

The world of branding can sometimes feel like an endless rabbit hole. However, with the proper guidance and a strategic plan, you can easily build a brand identity for any business or organization. Here’s the 10 best branding books this year to help you do just that. These guides will equip you with everything from […]

Businesses in every industry are always looking to stand out in the crowd. If you’re a business owner looking for different ways to improve your brand, you’ve come to the right place. In this post, we’ve compiled a list of the 10 best branding podcasts to help you get your brand message across better than […]

Are you a small business owner confused by terms like branding vs marketing vs advertising? First, know that’s completely understandable! These words are often used interchangeably, and it can be hard to keep them all straight. However, this confusion doesn’t mean they’re all the same thing. Each of these marketing terms plays a vital role […]

In the real estate industry, branding for real estate agents is one of the most important assets. It’s what sets you apart from the competition and attracts prospective clients to you. But what exactly is branding? And how can you create a strong, effective, and consistent brand for your business? In this blog post, we’ll […]