News and Tips

What is social media marketing, and what can it do to help business owners? If you’re wondering how to use social media platforms to grow your business or reach your target audience and potential customers, you’re in the right place! In this blog post, we’ll explain exactly what social media marketing is and its importance […]

Are Facebook Ads worth it, especially for small and medium-sized businesses? If you’re asking this question, you’ve come to the right place! According to Facebook, over 3 million businesses advertise on their social network. And with almost 2.96 billion monthly active users, you can be sure that your target audience is among the people using […]

As a small business owner or entrepreneur, you know that social media is essential for reaching the right customers and growing your business. But do you know how to create a social media marketing strategy that can attract potential customers? With so many platforms to choose from and new trends continuing to arise, it can […]

Creating a solid brand identity ensures your business stands out from the competition. Plus, knowing how to create a brand identity is the key to conveying who you are as an organization and what products and services you offer. Today, building a solid brand presence takes more than simply defining your target audience. It requires […]

Ready to level up your branding strategies? If so, look no further! Here’s 30 inspirational branding quotes from some of the greatest minds to help you get creative and inspired! Whether you’re a beginner marketer or an experienced veteran, these quotes will provide you with plenty of ideas for thinking about branding differently and making […]

Creating a strong and positive brand for your business is essential in today’s competitive market. Not only does it help boost recognition, but brand positioning also helps with customer loyalty by forming an emotional connection. So, why is brand positioning important? An effective brand positioning strategy can help your business become a market leader. Whether […]

For small and medium-sized businesses, it can sometimes feel like your business was started in a different lifetime. With so many changes happening over the years on the different social media sites, it’s important for business owners and digital marketers to stay on top of the current Twitter branding guidelines—especially if part of your marketing […]

Have you ever gone out of your way to visit a Starbucks because it’s the only place that can give you that top-shelf caffeine fix with the exact drink you like? Whether or not we realize it, Starbucks’ brand positioning is so effective that it has become an integral part of modern culture. So much […]

The world of branding can sometimes feel like an endless rabbit hole. However, with the proper guidance and a strategic plan, you can easily build a brand identity for any business or organization. Here’s the 10 best branding books this year to help you do just that. These guides will equip you with everything from […]

Businesses in every industry are always looking to stand out in the crowd. If you’re a business owner looking for different ways to improve your brand, you’ve come to the right place. In this post, we’ve compiled a list of the 10 best branding podcasts to help you get your brand message across better than […]