How to Create a Social Media Marketing Strategy in 2023

How to Create a Social Media Marketing Strategy in 2023 from Shelten, LLC at

As a small business owner or entrepreneur, you know that social media is essential for reaching the right customers and growing your business. But do you know how to create a social media marketing strategy that can attract potential customers?

With so many platforms to choose from and new trends continuing to arise, it can be hard to keep up! That’s why having a comprehensive social media marketing strategy in place is crucial to staying competitive in today’s ever-changing digital age.

In this blog post, we’ll discuss how you can create an effective plan for success on social media—one that speaks directly to your audience and helps you reach your goals.

How To Create a Social Media Strategy?

1. Review your Social Media Activity

First, it’s important to make sure you’re aware of who your target audience is. After this, we recommend reviewing the current performance of your company’s social networks to figure out where your efforts have been the most effective so far in reaching your target audience. This way you can lean into the social platforms where your target market frequents the most and put most of your effort toward the places that will give you the best results.

2. Plan your Goals and KPIs

Second, ask yourself what your main goal with social media is. Do you want to boost your company’s brand awareness? Or perhaps you want to increase traffic to your website and online sales.

Once you’ve determined your highest goal, you can create a Goal Pyramid, where the largest part at the bottom includes the process or controllable factors toward your goal. The middle part is the performance, or the smaller goals that contribute to your main goal. Finally, the top part is the ultimate goal you determined for your brand.

Having these clear goals in place allow you to determine the key performance indicators (KPIs) that will show the progress of your social media strategy.

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3. Define your Brand Style Guidelines

Third, it’s important to establish style standards for your team to follow so that your visual social media posts all use the same color palettes, themes, and other branding components.

If you don’t already have this in place, you can make a template using online tools like Visme or Canva.

Related: How to Create a Brand Identity

4. Organize Your Content Schedule and Campaigns

Organizing a content schedule that includes all of your future campaigns is an essential part of creating a successful social media marketing strategy. By establishing a regular schedule for posting new content, brands can ensure they’re providing fresh and interesting updates to their customers on a consistent basis.

Additionally, organized campaigns can be used to drive customer engagement with specific products or promotions on social media. Campaigns also provide an opportunity for companies to promote their brand story and message in multiple mediums, ultimately helping them reach more customers across the various social media platforms.

Having an organized content schedule in place also helps businesses maintain control over their messaging, which is key when it comes to developing a successful social media marketing strategy.

5. Analyze Social Media Results

Finally, your social media results will show whether or not your campaigns are effective. Therefore, keeping an eye on your company’s analytics tools is crucial.

By tracking analytics and monitoring feedback from customers, brands can identify what content is performing well and what strategies are resonating with their target audience. This feedback loop helps to refine the existing campaigns as well as helps in developing new ideas for future campaigns. Plus, analyzing social media results can provide valuable insights into customer behavior which can be used to make informed decisions regarding brand messaging and overall marketing approach.

Analyzing social media results ensures that businesses are consistently delivering the kind of content their customers appreciate while staying on top of the latest trends and developments in the industry.

Related: Why Starbucks’ Brand Positioning Strategy is Extremely Effective

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Why is Social Media Strategy Important?

Social media strategy is an essential part of any successful business. It allows businesses to showcase their products and services to a wider audience and build relationships with potential customers in a more interactive way.

By using targeted messages, companies can also increase their brand visibility, reach new markets, drive website traffic and ultimately boost sales. Additionally, social media offers an effective platform for companies to engage with their customers directly and improve customer service.

At the end of the day, a well-crafted social media strategy provides tangible benefits that help businesses succeed in the ever-evolving digital landscape.

Related: Branding vs Marketing vs Advertising: What’s the Difference?


In conclusion, a social media marketing strategy is key to succeeding in the digital landscape of today. It involves analyzing customer feedback, tracking analytics, and monitoring trends to refine campaigns and develop better content.

Businesses must also leverage their social media presence by creating meaningful interactions with customers in order to improve customer service as well as increase brand visibility and drive website traffic. With an effective strategy in place, companies can reap the rewards of building relationships with customers and expanding their reach in the ever-evolving digital world.

If you need help with your social media marketing or if you don’t know where to start, book a free consultation with our experts here at Shelten, LLC.

As a brand awareness company, we specialize in creating and executing a killer social media marketing plan for your company as well as strategies that can help you get ahead of the competition. Click here to chat with us today!


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