How to Come Up with a Brand Name in 2023

How to Come Up with a Brand Name in 2023

You might’ve wondered about how to come up with a brand name for your business. If so, you’re not alone!

A strong and memorable brand name is important because it can help differentiate your business from different brands.

A brand’s name also helps create brand recognition. Of course, it also establishes an emotional connection with potential customers. However, choosing the perfect brand name can seem to be a daunting task for many.

In this post, we’ll explore the importance of having a great brand name that accurately reflects your business’s values and personality while also giving some tips on how to come up with your own.

Let’s get started!

Related: What is a Business Digital Footprint?

Why Is a Good Brand Name Important?

The perfect name is an essential component of any successful business. It’s the foundation of your brand identity and it’s often the customers’ first impression of your company.

Here are some other reasons why having the right name for your business is crucial for success:

Brand Recognition

A strong and memorable name helps to create brand recognition. When people hear the name of your business, they should immediately associate it with your products or services. This is important because brand recognition is one of the best ways to create a loyal customer base for your company.


A well-crafted brand name can convey a sense of professionalism and credibility to your customers. Additionally, a great name demonstrates how committed the business owners are to providing quality products and services.


In today’s competitive marketplace, having a unique brand name that stands out from the crowd is essential. In other words, a unique name can help differentiate your company from the rest of the market, making it easier for customers to remember and find you.

Emotional Connection

The Branding Journal puts emphasis on the emotional connection a good name can create with your customers. 

A well-crafted name can have a huge impact in evoking positive feelings and emotions. This type of emotional response from people can help you establish a long-lasting and meaningful relationship with your customers.

Marketing and Advertising

Your company name is a vital element of your marketing and advertising efforts. It serves as the foundation of your brand identity and can be used to create compelling marketing campaigns that resonate with your target audience. 

Online Presence

Additionally, the right brand name can help to establish and grow your online reputation. Having an online presence for your brand such as a presence on social media platforms or in search engines makes it easier for customers to find you and engage with your brand.

Related: 5 Ways to Increase Brand Awareness

15+ Brilliant Brand Awareness Advertising Examples from Shelten, LLC at

How to Come Up With a Brand Name?


Not surprisingly, brainstorming is the first step in the naming process. A great way to do this is to gather a group of people or colleagues and brainstorm business name ideas together.

It’s equally important to write down any words that come to mind, no matter how unrelated they may seem to your business. Also, it’s a good idea to think about what you want your brand to represent, what values it embodies, and what makes it unique.


Next, you’ll want to research your industry and your competition to see what names are already being used. Hubspot mentions the importance of looking at the industry norms when naming your brand.

We recommend you look at successful brands and analyze their names, what makes them memorable, and what values they convey. Plus, make sure to avoid generic names or names that are too similar to your competitors in order to avoid confusion.

Target Market

Consider your target audience when creating your descriptive brand name. Above all, your name should be easy to pronounce, spell, and remember. It’s also a good idea to think about the age, gender, and interests of your target audience and choose a name that will resonate with them.

Keep It Simple

A simple and memorable name is the key to creating brand recognition. Avoid complex, long, or suggestive names that are hard to spell or remember. Plus, a shorter name for your brand stands out better.

Think Outside the Box

Don’t be afraid to choose a creative name for your business. Consider using puns, alliterations, or combining two words to create a distinct name. However, try to keep your business name aligned with your brand personality while also following the other guidelines mentioned in this post when possible.

Test it Out

Once you have a list of possible names, test them out with your target audience. Get feedback on which names they find memorable, which ones resonate with them, and which ones they think are bad ideas.

Trademark Search

Finally, before settling on the best name for your brand, make sure it’s available for trademark. You’ll want to check with your country’s trademark office or a trademark attorney to avoid any legal issues from popping up later down the road.

Related: Shelten LLC: Bellingham Social Media Marketing Agency


Coming up with a stellar business name takes time and effort. However, it’s an important step to take if you want your business to reach great success.

We hope these tips and strategies will help you create a brand name that resonates with your target audience and helps your business stand out from the competition.

We at Shelten, LLC are here for you if you want more help in managing your business’s online presence.

We specialize in social media marketing, email marketing, and event marketing, and our team of experts are just a phone call away.

Click here to book your free consultation with one of our brand awareness experts today!



  1. The Best Way to Come Up With a Brand Name from The Branding Journal
  2. How to Come Up With a Brand Name [+Where 3 of Our Favorites Came From] from Hubspot

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