As a real estate agent or broker, you know that having an effective real estate Facebook marketing strategy is crucial to your success. But with all the changes on the platform lately, it can be hard to keep up with the latest best practices and best ways to use Facebook marketing for real estate agents.
But, never fear! We’ve put together a list of the top 5 Facebook marketing tips for real estate agents, so you can make sure your page is always putting its best foot forward.
Whether you’re just getting started with Facebook advertising campaigns or you’re looking for new ways to improve your existing strategy, this list is sure to help. So, let’s get started!
1. Keep Facebook Optimized and Updated
The first thing to do is to make sure you have a business page on each of the social media platform, including Facebook. Facebook users are often on the platform not only to keep in touch with their friends and contacts, but also to purchase from Facebook Marketplace or research brands and products.
Having a Facebook business page with your contact information like phone numbers, email addresses, and an office address with a zip code is a big help for users to identify if your brand is legitimate. In this case, a very good Facebook page for real estate professionals should have a professional aesthetic cover photo and a high-quality profile picture to entice home buyers.
Make sure that your page has a call to action (CTA) button that can make it easy for potential clients to get in touch with you. A CTA can be in the form of a link to your landing page, a redirection to connect with you through a phone call or WhatsApp, or other buttons that would suit your objectives.
Once you’ve established your real estate business page, the next step is to make a post!
2. Create Engaging Content
Much like posting on your personal page, you can also make a post through Facebook to showcase your new listings, an open house event, or any local events that are of value to your viewers or real-estate clients.
With your content, you can highlight videos and photos of your listings. These can be recently sold houses or newly refurbished units. However, it’s important that you never focus on sales alone!
Instead, make sure your Facebook posts also include personalized posts. These posts can be an informative blog post about how to choose the best colors for the living room or a Facebook live of a house tour.
You can also establish trust and connection by making them laugh with funny ads. There’s so much to do that can keep your audience from getting bored with your content!
Another pro tip is to add polls, surveys, or questions in your content lineup to get your audience to react and engage with you.
3. Target Audiences and Lead Generation
Getting to know your target audience is also a great way to make sure you’re getting the most out of your ads. Facebook allows you to zero in on your exact audience through interests and demographics.
Here are some of the sample clients that you might want to target:
- Home buyers and home sellers
- First-time homebuyers
- Vacation home renters
- Commercial real estate
It’s also a great idea to familiarize yourself with “lookalike audiences.” These are new leads that are likely to be interested in your business because they share the same interests or demographics with your existing followers.
Quality leads like the ones that come from Facebook Lead Ads are pre-filled forms taken from a user’s Facebook profile. Thankfully , there are multiple software options available that can integrate Facebook leads with your customer relationship management (CRM) tool to make it easier for you to track and engage with new customers that you find through your marketing efforts on Facebook.
4. Paid Advertising and Promoted Posts
While organic Facebook marketing is a great way to connect with your existing customer base and your target audience, it’s also a good idea to include paid ad campaigns in your strategy in order to further improve your reach.
Plus, Facebook makes ads fun! This platform has “Carousel Ads” that allows you to share two or more photos and videos in a single ad. You can also try out dynamic ads like video ads, which are usually very eye-catching and can easily entice potential buyers.
Ad campaigns might be expensive to run, but with the correct treatment, they’re well worth the expense.
On the other hand, you might also want to try to simply promote your posts if starting an ad campaign seems too overwhelming. Boosting a post means that you will pay to increase the viewership and reach of an existing post.
If the idea of running a Facebook ad campaign overwhelms you, click here to schedule a free consultation with an expert strategist from Shelten, LLC.
Probably the most important aspect to consider in any advertising campaign is to be consistent.
In other words, always make time to post on your page. Facebook’s business suite allows you to schedule your content ahead of time so you don’t have to log in all the time just to post content.
Need Help with Facebook Marketing for Real Estate Agents?
If you’re looking for more leads, Facebook is a great place to start!
With over 2 billion active users, your potential customer base on this platform is huge. And, with the right strategy in place, you can tap into that market and see a significant return on your investment.
Shelten, LLC is a brand awareness company that can help you with getting the right audience to take notice of your Real Estate Facebook page. And because we’re experts in the best practices of social media marketing, we can help you not only build brand awareness for your real estate business, but also with gaining trust in your marketplace.
So, what are you waiting for? Contact Shelten, LLC today for your free consultation and let us help you get started with Facebook marketing for real estate agents.
We guarantee you won’t be disappointed!