Business owners are often on the hunt for examples of brand awareness ideas that they can incorporate into their own marketing efforts. After all, brand recognition and brand awareness are absolutely crucial to a company’s success.
Additionally, the idea of “brand awareness” measures how well your target audience knows your brand and what it stands for. So, the more people are aware of your brand, the more likely your brand will strengthen customer loyalty.
But how do you increase brand awareness?
That’s where these 5 killer brand awareness campaign examples come in.
We’ll be sharing real-world examples of well-known brands that have successfully created a strong foundation of brand awareness through creative and effective marketing strategies.
By the end of this article, you’ll have a better understanding of how to improve your own brand image and recognition amongst your target market.
Nike’s “Just Do It” Campaign
Nike’s “Just Do It” campaign is one of the most iconic and memorable brand awareness strategies of all time.
The campaign launched in 1988 and has been running ever since, featuring athletes and celebrities as their brand ambassadors. Also, the campaign’s message is simple but powerful: if you want to achieve something, you just have to do it.
The campaign has been so successful that it has become a part of popular culture, with target consumers using the slogan in everyday conversation.
The key takeaway from Nike’s “Just Do It” campaign is that a simple and memorable message can go a long way in building strong brand awareness. Therefore, this campaign is a great example of how a particular brand became a household name.
Related: Why is Brand Awareness Important?
Coca-Cola’s “Share a Coke” Campaign
In 2011, the popular soft drink company launched its “Share a Coke” campaign, which personalized Coca-Cola bottles with popular names and phrases. The campaign was a huge success, with people buying Coca-Cola bottles just to see if their name was on them. Moreover, the campaign encouraged people to share their Coke stories on social media platforms.
Thus, the critical takeaway from Coca-Cola’s “Share a Coke” campaign is that personalization can be one of the best ways to build high brand awareness. By making their product more personal, Coca-Cola was able to create a positive experience with their customer base.
Apple’s “Think Different” Campaign
Apple’s “Think Different” campaign launched in 1997 and featured a series of ad campaigns featuring iconic figures such as Albert Einstein, Martin Luther King Jr., and Pablo Picasso. The campaign’s message was that Apple was a brand for those who think differently and that their products were designed for creative and innovative people.
Again, the marketing strategy was a huge success and helped Apple establish itself as a brand name that stood for innovation and creativity. The key takeaway from Apple’s “Think Different” campaign is that a strong brand message can help you stand out in a crowded marketplace full of potential customers.
Related: How to Measure Brand Awareness
Old Spice’s “The Man Your Man Could Smell Like” Campaign
Old Spice’s “The Man Your Man Could Smell Like” campaign is a great way of how humor can be used to create a memorable brand message. The campaign featured a series of ads that poked fun at traditional men’s grooming ads, significantly increasing sales and brand awareness.
In fact, this marketing campaign was so successful that it helped Old Spice increase its market share in the US from 2.5% up to 4.5%.
Red Bull’s “Stratos” Campaign
Red Bull’s “Stratos” campaign is a perfect example of how a brand can create a lasting impression for its customers. The campaign involved sponsoring a daredevil, Felix Baumgartner, as he jumped from the edge of space.
The event was broadcast live, resulting in a massive increase in brand awareness and sales. The campaign helped Red Bull become one of the world’s most recognizable energy drink brands.
Related: How Many Logos Should a Brand Have?
Conclusion
These campaigns illustrate that brand awareness is not just about having a catchy logo or slogan, but also about creating a brand awareness strategy that connects with people emotionally. By tapping into the values and desires of old and new customers alike, these companies built positive associations with their brands, translating to positive brand equity.
As a business owner or marketer, investing in building your brand awareness is one of the best practices that you need to master. Whether you’re a new startup or an established business, these examples show that there are always fresh and creative ways to increase brand recall and customer loyalty.
So, take a page out of these brands’ playbooks and start brainstorming ways to create unique and memorable brand advertising campaigns that will resonate with your target audience.
With time, effort, and the right strategy, you, too, can create a killer brand that people love and trust.
And if you need assistance with building brand awareness for your company, let us know here at Shelten LLC.
We specialize in setting up small businesses with social media marketing strategies and content marketing activities that can help your company gain loyal customers, increase sales, and improve brand trust.
Contact us today to schedule your free consultation!
