Category: Marketing

  • What is Social Media Marketing from Shelten, LLC at SheltenLLC.com

    What is Social Media Marketing?

    March 31, 2023

    What is social media marketing, and what can it do to help business owners? If you’re wondering how to use social media platforms to grow your business or reach your target audience and potential customers, you’re in the right place! In this blog post, we’ll explain exactly what social media marketing is and its importance […]

  • Are Facebook Ads Worth It in 2023 from Shelten, LLC at SheltenLLC.com

    Are Facebook Ads Worth It in 2023?

    March 24, 2023

    Are Facebook Ads worth it, especially for small and medium-sized businesses? If you’re asking this question, you’ve come to the right place! According to Facebook, over 3 million businesses advertise on their social network. And with almost 2.96 billion monthly active users, you can be sure that your target audience is among the people using […]

  • How to Create a Social Media Marketing Strategy in 2023 from Shelten, LLC at SheltenLLC.com

    How to Create a Social Media Marketing Strategy in 2023

    March 17, 2023

    As a small business owner or entrepreneur, you know that social media is essential for reaching the right customers and growing your business. But do you know how to create a social media marketing strategy that can attract potential customers? With so many platforms to choose from and new trends continuing to arise, it can […]

  • Twitter Branding Guidelines in 2023 from Shelten, LLC at SheltenLLC.com

    Twitter Branding Guidelines in 2023

    February 17, 2023

    For small and medium-sized businesses, it can sometimes feel like your business was started in a different lifetime. With so many changes happening over the years on the different social media sites, it’s important for business owners and digital marketers to stay on top of the current Twitter branding guidelines—especially if part of your marketing […]

  • Why Starbucks' Brand Positioning Strategy is Extremely Effective from Shelten, LLC at SheltenLLC.com

    Why Starbucks’ Brand Positioning Strategy is Extremely Effective

    February 3, 2023

    Have you ever gone out of your way to visit a Starbucks because it’s the only place that can give you that top-shelf caffeine fix with the exact drink you like? Whether or not we realize it, Starbucks’ brand positioning is so effective that it has become an integral part of modern culture. So much […]

  • Branding vs Marketing vs Advertising - What's the Difference from Shelten, LLC at SheltenLLC.com

    Branding vs Marketing vs Advertising: What’s the Difference?

    January 13, 2023

    Are you a small business owner confused by terms like branding vs marketing vs advertising? First, know that’s completely understandable! These words are often used interchangeably, and it can be hard to keep them all straight. However, this confusion doesn’t mean they’re all the same thing. Each of these marketing terms plays a vital role […]

  • Top Examples of Branding for Real Estate Agents

    December 30, 2022

    In the real estate industry, branding for real estate agents is one of the most important assets. It’s what sets you apart from the competition and attracts prospective clients to you. But what exactly is branding? And how can you create a strong, effective, and consistent brand for your business? In this blog post, we’ll […]

  • Why Starbucks Brand Awareness Strategy is So Effective from Shelten, LLC at SheltenLLC.com

    Why Starbucks’ Brand Awareness Strategy is So Effective

    December 23, 2022

    According to recent data from Interbrands, Starbucks is the 51st brand in terms of sales in the world. That’s quite an achievement for a coffee company that started in Seattle in 1971. So, how did they do it? Well, a large part of the company’s phenomenal success is due to Starbucks’ brand awareness strategy. In […]

  • Top 3 Tips for Social Media Marketing for Law Firms from Shelten, LLC at SheltenLLC.com

    Top 3 Tips for Social Media Marketing for Law Firms

    December 16, 2022

    Social media marketing for law firms can be a great way for legal professionals to connect with potential clients and build their firms’ brand awareness. However, it’s important to keep a few things in mind when using social media for legal services. Thus, if you’re looking to improve your social media presence and attract new […]

  • Copywriting vs Content Marketing from Shelten, LLC at SheltenLLC.com

    Copywriting vs Content Marketing

    December 9, 2022

    When it comes to digital marketing, two terms are often used interchangeably: copywriting vs content marketing. Though they both involve content creation to promote a product or service, there is actually a big difference between the two. In short, copywriting is all about persuasion, while content marketing is more about education and providing valuable content. […]