Category: Brand Awareness

  • Brand vs Identity: What's the Difference? at Shelten LLC from

    Brand vs Identity: What’s the Difference

    September 1, 2023

    In the dynamic world of marketing and design, two terms often intertwine and create confusion, casting a perplexing web of misconception—brand vs identity.  While these terms are frequently used interchangeably, they’re actually two different things. Yet, both drive the success and recognition of big and small businesses, organizations, and entities. Having said that, we need […]

  • Top 3 Brand Awareness Marketing Strategies from Shelten, LLC at

    Top 3 Brand Awareness Marketing Strategies

    August 11, 2023

    In a world where every company is vying for attention, business owners need to have solid brand awareness marketing strategies in place.  In this blog post, we’ll explore the top 3 brand awareness marketing strategies that can help you boost your visibility and attract more potential customers. From cultivating a strong social media presence to […]

  • Visual Identity vs Branding_What's the Difference? from Shelten, LLC at

    Visual Identity vs Branding: What’s the Difference?

    August 4, 2023

    If you’re just starting out in the world of marketing, you may have heard the terms visual identity vs branding thrown around interchangeably. However, despite their similarities, these two concepts are not the same thing.  In fact, understanding the distinction between them is crucial to creating a strong and cohesive marketing strategy. In this blog […]

  • Bellingham Brand Awareness Company from Shelten, LLC at

    Bellingham Brand Awareness Company

    July 21, 2023

    In the modern business landscape, building a strong brand presence is essential for any company looking to stand out in a crowded market. However, creating and maintaining a robust brand image can be a challenging task, particularly for medium and small businesses with limited resources and expertise. This is where a brand awareness company can help. […]

  • 5 Killer Examples of Brand Awareness from Shelten, LLC at

    5 Killer Examples of Brand Awareness

    July 14, 2023

    Business owners are often on the hunt for examples of brand awareness ideas that they can incorporate into their own marketing efforts. After all, brand recognition and brand awareness are absolutely crucial to a company’s success.  Additionally, the idea of “brand awareness” measures how well your target audience knows your brand and what it stands […]

  • How Many Logos Should a Brand Have from Shelten, LLC at

    How Many Logos Should a Brand Have?

    July 7, 2023

    New business owners often wonder how many logos should a brand have, which really isn’t surprising. When creating a solid brand identity, the logo is often one of the most essential elements. A good logo can help a business name stand out in a crowded market, convey its values and mission, and establish a recognizable image […]

  • How to Increase Brand Awareness for Small Business from Shelten, LLC at

    How to Increase Brand Awareness for Small Business

    June 30, 2023

    It’s challenging to think about how to increase brand awareness for small business. Brand awareness is critical for local businesses, as it helps potential customers recognize and remember their brand.  Without proper brand recognition, small businesses can struggle to attract new customers, which can hinder their growth and success. That said, increasing brand awareness for […]

  • 5 Brand Tone of Voice Examples from Shelten, LLC at

    5 Brand Tone of Voice Examples

    June 23, 2023

    It’s not uncommon for businesses to look for brand tone of voice examples that can inspire them to create their own. After all, a brand’s tone of voice is crucial because it encompasses the language, style, and personality used to communicate with customers. Because of this, a strong brand voice can be a powerful tool […]

  • How to Measure Brand Awareness in 2023 from Shelten LLC at

    How to Measure Brand Awareness in 2023

    June 9, 2023

    In today’s competitive business landscape, knowing how to measure brand awareness is essential for any growing company that wants to stand out and succeed. However, creating strong brand awareness can be challenging, especially in a constantly evolving digital world.  Now more than ever, it’s becoming more and more important to measure brand awareness metrics effectively. […]

  • Top 5 Branding Message Examples from Shelten LLC at

    Top 5 Branding Message Examples

    June 2, 2023

    Branding messages are essential for creating a strong and recognizable brand identity. They represent the essence of a brand. Also, they communicate what it stands for, its values, and unique selling proposition. Not surprisingly, a well-crafted branding message can help build brand awareness, loyalty, and trust among customers.  In this blog post, we’ll discuss the […]