In the real estate industry, branding for real estate agents is one of the most important assets. It’s what sets you apart from the competition and attracts prospective clients to you. But what exactly is branding? And how can you create a strong, effective, and consistent brand for your business?
In this blog post, we’ll explore what branding is and why it’s so important for real estate businesses. Additionally, we’ll share some top examples of branding for real estate agents, so you can get inspired to create your own brand identity.
Ready to learn more? Let’s dive in!
Real Estate Branding: What It Is and Why Is It Important?
A real estate brokerage’s brand is the culmination of emotions and experiences that clients identify with. Similarly, real estate branding is the result of multiple factors coming together, including visual identity elements like typography, color schemes, and logo design.
However, these visual cues aren’t enough to consider them a real estate brand by themselves. Instead, you also need to build trust with potential clients.
Furthermore, to make an effective real estate brand, realtors need to create strategies that convey to a target audience their mission, vision, and core values. Branding is important, but it’s especially crucial in businesses that can’t rely on customers’ behavior or current market trends to persuade them to take an action.
Therefore, your target market needs to feel confident when dealing with major transactions like the purchasing and selling of properties. The best real estate agents with the right branding strategy will often build customer loyalty to the point of getting recommended to other home seekers.
Related: 10 Must-Know Social Media Tips for Real Estate Agents
Top Examples of Branding for Real Estate Agents
According to the National Association of Realtors, there are more than 100,000 real estate companies in the United States. With this in mind, how can you stand out and elevate your brand? Here are some examples:
Brown Harris Stevens
One to emulate when it comes to thorough branding is this upscale NYC brokerage. Their tagline, “Bold, Honest, Smart,” starts with the first letter of each word in the company name. Of course, this is a great way to highlight the company’s identity and emphasize its primary characteristics.
Their signage also stands out and is distinctive from other brokerages, thanks to the usage of the same color palette of strong orange and grey hues in their social media platforms and marketing materials. Hence, the branding of Brown Harris Stevens is an excellent illustration of how to make the most of your business’ design approach overall.
Century 21
Century 21 nailed its most recent branding effort, from its metallic color scheme to its straightforward yard signs. In fact, each element contributes flawlessly to the message of premium real estate. Just take a quick look at their website for a great illustration of minimalist yet tasteful real estate branding.
The Weiniger Group
This real estate firm in New Jersey shows you that the best way to capture real estate clients is through the content-first branding approach. Readers are guided through the house-selling process through their website and mailers. In short, The Weiniger Group is an excellent example of using branding to create trust by integrating information into its primary promotional materials.
Related: Social Media Advertising vs Traditional Advertising
Building Your Brand as a Realtor
It’s not always easy to build brand awareness, especially if you’re just starting out in the business. Here are our top 3 steps for building your brand as a realtor:
Check the Competition
The first step is to get a brief rundown of the top real estate brokers, teams, and agents in your local market. Particular care should be paid to the company’s name, logo, and tagline. How would you describe their branding? Is it more elegant, traditional, or modern design? What do you believe they’re doing incorrectly? What can you model your branding after?
Get Help
Many brokers and agents devote hours or even days to learning how to use graphic design software and produce their own real estate marketing campaigns. However, to acquire a professional design, it’s typically more effective and economical to outsource this task to design firms and other brand experts, like Shelten, LLC.
You may want to employ a graphic designer to create professional designs for your business cards, marketing tools, and other promotional materials. A graphic designer can help with making sure that your brand colors and professional logo are consistent throughout your yard signs, print ads, or social media posts.
Moreover, it’s also a good idea to hire brand awareness experts that can get on top of your social media presence and real estate website. Of course, your online presence is just as important as your in-person presence in open houses and community events.
Create Profiles
Even though you’ve developed a strong personal brand for yourself, if you don’t put it where potential buyers can see it, your real estate firm won’t flourish. Making a team or agent profile on the leading real estate listing websites is one of the easiest ways to find leads and increase traffic to your website. The majority of real estate websites provide you the option to add in-depth details to differentiate yourself from the competition. You can also create profiles on social media platforms like Facebook, Instagram, and LinkedIn to further your reach.
Related: Top 5 Facebook Marketing Tips for Real Estate Agents
Conclusion
If you’re looking for ways to set yourself apart from other real estate agents in your area, branding is the key. And luckily, there are plenty of creative options to choose from. From personalizing your marketing materials to establishing a strong social media presence, there are many different ways to make your brand stand out.
At Shelten, LLC, we specialize in helping small businesses create standout brands that get noticed. We’d love to help you do the same.
Contact us today for a free consultation on how to get your brand in the spotlight!
References
“Quick Real Estate Statistics” from the National Association of Realtors
