It’s not uncommon for businesses to look for brand tone of voice examples that can inspire them to create their own. After all, a brand’s tone of voice is crucial because it encompasses the language, style, and personality used to communicate with customers. Because of this, a strong brand voice can be a powerful tool for creating emotional connections and building trust with your brand’s potential buyers.
In this post, we’ll examine five examples of brand tone of voice, exploring how each brand uses language to convey its values, personality, and goals. By examining these brand tone of voice examples, we can gain a deeper understanding of the importance of developing a clear and consistent voice to communicate with customers and the role that language plays in building successful brands.
What Is Tone of Voice?
The phrase “brand tone of voice” refers to the consistent personality, style, and language that a brand uses in its communication with its target market. It encompasses the words, phrases, and messaging that a brand uses in its advertising, marketing materials, website, social media posts, and other forms of communication.
A brand’s tone of voice should align with its values, mission, and overall brand identity. Moreover, it should also be tailored to resonate with potential customers and help to build a strong emotional connection between the brand and its clientele.
For example, a brand that markets itself as youthful and edgy will find it a good idea to use slang and informal language in its messaging. On the other hand, a brand that emphasizes professionalism and sophistication might use more formal and refined language.
Overall, the right tone of voice helps to create a cohesive brand image and improve brand recognition, which can lead to increased customer loyalty and engagement.
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Importance of Tone of Voice
According to a survey on brand equity, 88% of respondents purchase from brands they trust. A company’s tone of voice is one of the factors that can help significantly with improved brand trust.
Here are some of the key elements as to why a brand’s tone of voice is so important:
1. Brand differentiation: A consistent tone of voice helps a brand to stand out in a crowded market. Thus, by developing a unique tone of voice, a brand can differentiate itself from its competitors. Additionally, a brand can create a stronger identity that resonates with its target audience when it has a unique voice.
2. Emotional connection and trust: A brand’s tone of voice can also help to create a personal connection with its audience. By using language that speaks directly to the values and desires of its target customers, a brand can easily build trust and loyalty. Of course, these qualities can translate into long-term customer relationships.
3. Brand recognition: A consistent tone of voice helps to create a recognizable brand image. Through the use of the same language and style across all its brand communication channels, a business can build a strong visual and verbal identity that is instantly recognizable to its audience.
4. Improved communication: A clear and consistent tone of voice makes also it easier for a brand to communicate its message effectively. By using language that is engaging and easy to understand, a brand can better connect with a diverse target audience.
In short, a strong and consistent tone of voice is an essential component of any successful brand strategy. By developing a clear and compelling tone of voice, a brand can create a stronger identity, build emotional connections with its audience, and improve communication. All of these contribute to increased brand loyalty and engagement over time.
5 Brand Tone of Voice Examples
Here are five examples of brands that have nailed it with their tone of voice.
Starbucks’ friendly tone of voice is often described as approachable and welcoming. The brand’s personality traits seek to create a sense of community and connection among its customers, using language that is conversational and inclusive.
The coffee company often uses words like “we” and “us” in their social posts to emphasize that they are part of the same community as their customers. Additionally, the brand often emphasizes the quality and craftsmanship of its products, using language that conveys expertise and attention to detail.
All in all, Starbucks’ tone of voice is warm, engaging, and focused on creating a positive experience for its customers.
Slack’s humorous tone of voice is often described as playful, witty, and approachable. The brand seeks to create a sense of fun and lightheartedness around its communication platform, using language that is humorous and engaging.
Also, Slack often uses puns, jokes, and pop culture references to add a touch of levity to its messaging. Further, the brand places a strong emphasis on user experience, using language that is clear, concise, and user-friendly.
In short, Slack’s informal tone is the perfect example of creating an enjoyable and productive experience for its users while also maintaining a sense of personality and humor.
Mailchimp’s tone of voice is often described as friendly, approachable, and informative. The brand seeks to make email marketing accessible and easy for everyone, using a conversational tone that is clear and straightforward.
Generally, Mailchimp uses simple, conversational language to explain complex concepts or features and places a strong emphasis on helping its users achieve success. The brand also injects a sense of humor and playfulness into its messaging, using illustrations, animations, and playful language to create an engaging experience.
Additionally, this brand’s voice is focused on building trust and credibility with its users by using language that conveys expertise, reliability, and attention to detail. To sum it up, Mailchimp’s tone of voice is warm, informative, and focused on empowering its users to achieve their goals.
Coca-Cola’s expressive tone of voice is often described as friendly, optimistic, and uplifting. The soft drink brand seeks to create a sense of happiness and joy around its products, using language that is positive and upbeat.
More often than not, Coca-Cola uses phrases like “Open Happiness” and “Taste the Feeling” in their messaging, including on social media platforms, to convey the emotional experience of drinking a Coke. They also place a strong emphasis on shared experiences, using language that emphasizes the sense of community and togetherness that comes with enjoying a Coke with friends or family.
Of course, Coca-Cola’s tone of voice is often nostalgic, using language and imagery that harkens back to the brand’s long history and cultural significance. Therefore, Coca-Cola’s powerful brand voice zeroes in on creating a personal connection with its audience, using language that conveys joy, togetherness, and a sense of history and tradition.
Nike’s brand voice is often described as inspiring, motivational, and empowering. The company seeks to inspire and support people to push their limits and achieve their full potential, using language that is bold and confident.
Also, Nike uses slogans like “Just Do It” and “Believe in Something, Even if it Means Sacrificing Everything” to convey a sense of determination and resilience. They also place a strong emphasis on their core values of innovation and performance, using language that emphasizes the cutting-edge technology and design of their products.
Additionally, Nike’s tone of voice is often inclusive, using language and imagery that celebrates diversity and encourages people of all backgrounds to pursue their dreams. In summary, Nike’s tone of voice focuses on inspiring and empowering its audience to be their best selves, using language that conveys determination, confidence, and inclusivity.
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These five examples of brand tones of voice demonstrate the importance of developing a clear and consistent voice to communicate with customers. Each company has a unique tone of voice that reflects its brand values, personality, and goals.
These brand tone of voice examples demonstrate how the right voice can go a long way by creating emotional connections with customers, inspiring loyalty, and driving success for businesses.
It’s important to develop your brand’s tone of voice to help you level up your business. Aside from conveying what your company stands for, your business’s unique brand voice differentiates you from your competitors.
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- Shelten LLC: Bellingham Social Media Marketing Agency
- 10 Best Books on Email Marketing
“Trust: The New Brand Equity” from Edelman