Crafting a solid and unique brand identity is crucial to standing out in today’s market. That’s why we put together this list of 5 awesome brand kit examples to inspire your own branding strategy.
Your brand kit, which includes elements such as your company logo, color scheme, font style, and imagery, all play a significant role in creating a cohesive and recognizable image. However, it can sometimes be challenging to come up with memorable and creative ideas for your own brand identity kit.
From minimal and elegant to bold and vibrant, these examples will spark your creativity and help you craft a standout brand identity for your company.
What Is a Brand Kit?
A brand kit, also known as a brand style guide, is a collection of visual and stylistic elements that define a brand’s visual identity. It’s a set of guidelines that help ensure brand consistency across different channels, from website design to social media posts, to print marketing materials.
A typical brand kit includes the different elements:
1. Logo Design: A logo is the most recognizable visual brand identity. Therefore, a good brand kit should consist of specifications for the logo’s placement, size, and color.
2. Brand Color Palette: A consistent color scheme helps a brand establish a strong visual identity. Additionally, the brand kit includes the primary and secondary colors, as well as instructions for their usage.
3. Typography: A brand’s typography should be consistent across all communication channels. The brand kit includes guidelines for font selections, font sizes, and typography hierarchy.
4. Brand Image: The brand kit includes guidelines for imagery, such as the types of images that are appropriate for the brand, the style of images that should be used, and any restrictions on the use of images.
5. Brand voice: A brand’s voice is the tone and style of its communication. The brand kit includes guidelines for the brand’s voice, including language usage, tone, and style.
6. Brand values and mission: A brand kit may also include the brand’s values and mission statement. This helps ensure that all communication channels are aligned with the brand’s overall vision.
In short, creating a brand kit is essential for establishing a recognizable brand identity that has a consistent design. It ensures that all communication channels are aligned with the brand’s values and mission and that the brand is presented in a professional and cohesive manner.
Furthermore, a brand kit can be developed by an in-house graphic design team or with the help of a branding agency. Also, brand kits should be updated regularly to reflect any changes in the brand’s identity or communication strategy.
Related: How to Use Google Alerts
5 Awesome Brand Kit Examples
Here are 5 awesome brand kit examples and what makes them successful:
Apple’s brand kit is a prime example of simplicity and elegance. The company’s iconic logo, a bitten apple, is instantly recognizable and has become synonymous with the brand.
Equally important is that Apple’s color palette is simple, consisting primarily of black, white, and gray, which gives the brand a sleek and modern feel. The typography used in Apple’s marketing materials is also distinctive, using the San Francisco font, which is clean and easy to read.
Overall, Apple’s brand kit is consistent, recognizable, and communicates the company’s commitment to design excellence.
Nike’s brand kit is focused on empowering athletes and promoting a “just do it” mentality. The company’s famous swoosh logo is simple yet powerful, and its bold typography reflects the brand’s energetic spirit.
Moreover, Nike’s color palette includes shades of black, white, and gray, as well as the signature “Nike red,” which is used sparingly but effectively. Nike’s brand kit is designed to be bold, inspiring, and to motivate its customers to push beyond their limits.
Coca-Cola’s brand kit is perhaps one of the most recognizable in the world. The brand’s famous color combinations of red and white, coupled with its distinctive cursive font, have remained essentially unchanged for over a century.
In fact, Coca-Cola’s brand recognition is so strong that it has become an icon of American culture. The brand’s imagery often features happy, smiling people enjoying a refreshing drink, which helps to reinforce the brand’s positive image.
Google’s brand kit is all about innovation and playfulness. The company’s logo, consisting of colorful letters arranged in a distinctive way, is instantly recognizable and reflects the brand’s creative spirit.
Similarly, Google’s design work includes a wide range of bright colors, which gives the brand a youthful and energetic feel. The typography used in Google’s marketing materials is also distinctive, using a custom font called Product Sans that is clean, modern, and easy to read.
In any case, Google’s brand kit is designed to be fun and innovative and to inspire creativity.
FedEx’s brand kit is characterized by its bold and simple design elements. The brand’s logo, featuring the brand name in a distinctive font with an arrow between the “E” and the “x,” represents the brand’s focus on speed and reliability.
Also, the color palette used in FedEx’s brand kit is primarily purple and orange. These are contrasting brand colors that create a sense of energy and urgency. The typography used in FedEx’s brand kit is modern and clean, reflecting the brand’s focus on innovation and efficiency.
Overall, these 5 best brand kit examples show that a strong brand identity is essential for success in today’s competitive marketplace.
Related: How to Find Your Brand Voice
By establishing a consistent branding identity kit, companies can build trust with their customers. Furthermore, a strong brand identity can also help companies differentiate themselves from competitors as well as create a strong emotional connection with their audience.
Of course, developing a strong and memorable brand identity requires strategic thinking and attention to detail.
A well-crafted brand kit design includes a thoughtfully designed logo, color scheme, typography, and imagery. All of these visual elements play a significant role in establishing a cohesive and recognizable brand for your company.
By drawing inspiration from the 5 awesome brand kit examples we’ve showcased in this post, you can kickstart your own branding strategy and create a brand identity that resonates with your target audience.
For more help in creating a professional look for your own brand kit or for help increasing your brand awareness, reach out to our experts at Shelten, LLC to schedule your free consultation. As a brand awareness company, we would love to help you reach your target market and take your brand to new heights.
Contact our team members for a free consultation and let us take care of your brand, from social media marketing to brand kit development.