10 Best Books About Social Media Marketing in 2023

10 Best Books About Social Media Marketing from Shelten, LLC at SheltenLLC.com

Small business owners know that social media marketing is important, but they may not have the time or knowledge to keep up with the latest changes. That’s where this list of the 10 best books about social media marketing come in.

Get ready to boost your social media game with these amazing reads!

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1. Influencer: Building Your Personal Brand in the Age of Social Media – Brittany Hennessy

The world of social media is ever-changing and it’s hard to keep up with the latest trends. In this book, influencer Brittany Hennessy shares her insights on how you can become an Insta-ready personality and stand out above the noise. You’ll walk away with influencer marketing strategies that will help you build followers like nobody else!

Available on Amazon.


2. Social Media Marketing Workbook 2022 – Jason McDonald, PhD

This book is your step-by-step guide to learning about social media marketing strategies in plain English. This comprehensive guide is even used by Stanford Continuing Studies and online classes. In this updated version, content creators will learn an in-depth understanding of the different social media platforms used in digital marketing.

Available on Amazon.


3. The Art of Social Media: Power Tips for Power Users – Guy Kawasaki & Peg Fitzpatrick

With over 100 social media marketing tips, tricks, and insights in The Art of Social Media, this book will teach you how to post on social media effectively! It’s a super helpful guide that offers readers the best practices for growing and maintaining your online presence.

Available on Amazon.

Related: 10 Pros and Cons of Social Media Advertising


4. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World – Gary Vaynerchuk

Building winning social media campaigns is all about context. This book shows you an insight into how building relationships with your potential customers is one of the best ways to win in the digital world!

Available on Amazon.


Top 10 Social Media Marketing Tips for Beginners from Shelten, LLC at SheltenLLC.com


5. Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter – Dave Kerpen

This book, already on its third edition, is a New York Times Bestseller and might be one of your favorite books once you read it from start to finish.

This updated edition from one of the world’s leading experts in Social Media Marketing gives tips and tricks for building brand awareness while attracting loyal followers. With this easy read, you’ll get to know more about smart and savvy social media strategies that will appeal to your target audience—and keep them!

Available on Amazon.


6. Social Media Influencer: Discover the 12 Golden Rules of Online Marketing, Social Media Marketing, and Instagram Marketing – Nicolas Borl

The benefits of marketing your business on social platforms are many, and a lot of people struggle with understanding what they need to do in order to make it work. This book is your go-to guide to help you become successful in your digital marketing efforts!

Available on Amazon.

Related: What is Brand Recognition?


7. One Million Followers: How I Built a Massive Social Following in 30 Days – Brendan Kane

Digital strategist and “growth hacker” Brendan Kane has the answer to unleash your inner influencer. And, in this best seller, he’ll show you how to do this—in 30 days or less! A wizard of social media, Brendan has built online platforms for A-listers like Taylor Swift and Rihanna and has even advised brands like MTV and Skechers on growing their followers through content strategies. Essentially, One Million Followers is the ultimate guide to becoming a social media influencer!

Available on Amazon.


8. Inbound Marketing: Attract, Engage, and Delight Customers Online – Brian Halligan & Dharmesh Shah

The time to embrace inbound marketing is now! With outbound methods becoming less effective, cold calling and other traditional approaches are turning off consumers more than ever before. If you want to ensure your company’s survival, this book will teach you that it pays off big to use analytics tools consistently and correctly. This is the perfect book to make sure your marketing efforts aren’t being put to waste.  

Available on Amazon.


9. Confident Digital Content: Master the Fundamentals of Online Video, Design, Writing, and Social Media to Supercharge Your Career – Adam Waters

Whether you’re a total novice or an experienced social media manager, this updated second edition of Confident Digital Content will help you give your content the edge it needs. With advice on topics like avoiding fake news, why stories matter more than trends in digital communication, and how best to use hashtags for maximum impact, the principles in this book will help you continue to grow your online presence, no matter what fads come and go!

Available on Amazon.

Related: Top 10 Best Books for Content Marketing


The Importance of Brand Building for Your Business from Shelten LLC at SheltenLLC.com


10. The New Rules of Marketing & PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly – David Meerman Scott

This eagerly awaited update to one of the most comprehensive and up-to-date books on AI presents an in-depth exploration of what the use of AI means for social media marketers. The latest edition covers topics such as how automation can help you improve your workflow, why humans should still be involved at every stage (even for automatic tasks), potential pitfalls with using AI, and the unique challenges AI presents.

Available on Amazon.



The books on this list are all very well-written and packed with information that can help you take your social media marketing to the next level. Whether you’re just starting out or you’ve been in the SMM game for a while, there’s something on this list for everyone.

We hope you enjoy these social media marketing books as much as we did!

Need more help with your social media? Click here for a free consultation with one of our social media marketing experts at Shelten, LLC!

Have you read any of the books on this list? Tell us which of these you can recommend in the comments below!




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