With almost 3 billion monthly active users, Facebook is one of the most popular social media platforms in the world. And for big and small businesses, there’s a huge potential customer base to reach with advertising on this platform. But what are the advantages of Facebook ads specifically?
In this blog post, we’ll take a look at the top three advantages of using Facebook ad campaigns for your business. By the end, you’ll know if investing in Facebook advertisements is right for you.
Let’s get started!
1. Drives Engagement Because of the Large Audience
Because the Facebook platform has a massive audience, social media advertising here is a great way to capture your target audience. And, your Facebook business page can even micro-target your exact audience based on demographics such as the following:
- Spoken Languages
- Job Title and Income
- Purchase Behavior
- Life Events
These demographics can help you find the right people to focus your marketing campaigns on. Plus, the data from these demographics can further help you target what’s known as “lookalike audiences.” In other words, your Facebook page can be used to find other Facebook users who are likely to purchase from your brand.
2. Facebook Has the Highest Retail ROAS Among Social Networks
Another huge benefit of Facebook campaigns is the conversion rates (CR). This is the average cost or number of your desired action from the users divided by the total number of visitors. For example, if your eCommerce site has 100 visitors per month and 50 sales, this makes your CR 50%.
The statistics from Statista show that 41% of respondents say that Facebook gave them the best return on ad spend (ROAS). Another top social network that has very high retail ROAS is Instagram, which is owned by the same company as Facebook (Meta).
One possible reason for the high retail ROAS is that Facebook has low cost online advertising options as well as a huge audience of people who are using the platform.
3. Flexibility of Ads
Flexibility is also one of the benefits of Facebook advertising. From the type of ad format to the tools that you can use, Facebook gives business owners helpful options so you can choose what’s right for your company to drive the best results.
Here are some of the ad types this social platform offers:
- Carousel ads allow users to scroll up to ten images
- Static photos with a caption
- Facebook video ads that can be seen on your news feed or Facebook Stories
- Stories are not limited to videos because they can also be photos or captions
- Messenger sometimes has ads tucked in places in between your conversations
- Slideshow Ads are video-like ads that businesses can create, even with mobile devices
- Collection Ads are great for eCommerce brands because of their ability to showcase your product catalog
- Playable Ads create a preview of the games that you might enjoy
Aside from getting website traffic to your landing page, Facebook ads also improve your social media presence by helping you grow your following and engagement on your Facebook Business Page.
While these are the top three advantages of Facebook advertising, there are definitely even more! The Facebook advertising platform offers an impressive suite of features and different options that can help you grow your business. Plus, because of its global popularity, Facebook is an extremely powerful platform for reaching new customers.
In addition to the potential customers, Facebook Ads also offers advanced targeting capabilities that reach a specific audience. Its robust analytics tools can also help you measure the success of your campaigns.
Finally, thanks to its low cost-per-click, Facebook Ads is a great option for budget-conscious businesses.
If you’re looking for an affordable way to reach more potential customers online, Facebook Ads should be at the top of your list.
Have you tried using Facebook Ads to grow your business yet? If so, what have been your results so far? Tell us in the comments below!
By the way, if you’re looking to improve your marketing efforts, make sure to follow Shelten, LLC on Facebook for more marketing tips!
Or, click here to book your free consultation with a Facebook Ads Specialist from Shelten, LLC.